Madly Sweetly by Loobies Story


We’ve always had you in mind when designing our range, that’s why it’s relaxed and contemporary, with an effortless mix and match style of wardrobe essentials for the busy woman of today.

We know that sometimes you like to be bright, colourful and feminine, and sometimes your outfit needs to be functional.  (And sometimes that same outfit needs to be both!) We take into consideration the need for you (and us) to be able to look good and feel comfortable in clothing that works for a variety of environments and a variety of tasks.

Our design process is refined each season and evolves cohesively so that our shapes compliment, our prints are light hearted and fun, and our fabrics are beautiful to wear.

 Madly Sweetly – wear it your way!

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